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[Nyanpasu!] This blog's goal is to spread anisong love and give lesser known JPOP acts exposure to international fans. The focus is on FEMALE artists and groups. This space is operated by a reincarnated apple in a human body.


Female J-Indie


The Emerging Yami-Kawaii Culture
Posted on Thursday, March 3, 2016 @ 4:30 PM | 0 comment(s)

'Yami-kawaii' translates into 'dark-cute' or 'sick-cute' and is a relatively new term used to describe a type of cuteness that stems from some kind of 'illness', usually referring to girls who behave in an mentally sick/weak or socially handicapped manner that makes people want to take care of them and protect them. It's also a recently emerged fashion trend among Harajuku girls and seems to be gaining quite some attention and recognition. Now, from what you've read so far you're probably thinking something like "wtf Japan illness isn't a trend you can just hop onto," and to that I agree and I thought the same thing when I first read about this new fad. But upon doing more research into the matter, as well as some commentary on this controversial trend from some international yami-kawaii fans, my impression softened my opinion changed. Of course my opinion on the matter of illness not being something you should wear as a fashion has not changed in the slightest, but I've come to sympathize and even relate with the people who adorn such an identity.

According to an English speaking owner of a yami-kawaii Tumblr blog (I forgot the blog's name, sorry) the yami-kawaii culture is a unique way for actually mentally ill girls to express their inner turmoil in a way that makes them feel pretty/cute/confident. When I read this my impression of this topic shifted drastically. I myself struggle with a few mental conditions and this particular explanation made me feel conflicted. While I still don't agree 100% with using mental illness as a fad (as there will certainly be people who participate in it just for the fashion or label), I've come to accept it as a form of expression that's just different from anything I've heard of before. So I'm going to leave it alone. Besides, I'd be lying if I said I didn't think yami-kawaii fashion was aesthetically appealing to me sometimes.

Of course there are some instances where yami-kawaii culture is purely exploited, as in the case with newly formed yami-kawaii themed idol group Zenbu Kimi no Sei Da. But as I stated before, I've decided to acknowledge those who use it as a creative/coping outlet and leave be/ignore those who romanticize or wear the fashion just for the label. It seems harmless as is, and I hope it stays that way.

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